Connect.
Share your story.
Make an impact.

I’m Rachel.

I am a marketing and communications professional experienced in integrated marketing and PR strategy. I help small businesses, organizations, and nonprofits communicate their stories effectively and connect with target audiences to increase awareness, engagement, and bottom line.

Rachel+Peterson+Headshot+1.jpg

How I Can Help.

Strategic Consulting

When marketing teams are sparse or budgets are cut but the volume of work is considerable, I provide a fresh set of eyes and work collaboratively with your team to achieve the best possible results for your business goals—while keeping costs lower than a full-time, in-house resource.

Content & Messaging

Storytelling is crucial in making a significant impact. I write, edit, and collaborate with creatives to develop targeted content for social media, websites, email marketing, ad copy, press releases, internal communications, and more. I help you craft the stories that will be most engaging and clarify messaging that will be most impactful in reaching your audiences.

Project Management

I lead projects from start to finish, with direct responsibility for day-to-day management of process and workflow. I work independently while keeping open channels of communication with key stakeholders to deliver projects on time and on budget.

 

Marketing

My combined background in marketing and PR affords me a unique approach to strategy that covers all the bases. I can help fuse paid media, partnerships, earned media, and added value to create comprehensive campaigns at multiple budget levels. My services range from high-level strategy and brand development to implementation, including social media management, email marketing, copywriting, and more.

 

Public Relations

I have coordinated stories and pitches for placements in national and local media, including CBS Sunday Morning, major TV and radio in top 10 media markets, and publications including LA Times, Chicago Tribune, Dallas Morning News, The Washington Post, and others. I manage all aspects of PR, from press releases to pitches, coordinating interviews, media training, tracking media outcomes, and more.

 

Work samples available upon request.

What People Are Saying.

Testimonials

“Rachel is exceptional. She is collaborative and thoughtful, a strategic thinker, great listener, and an excellent project manager. I’ve hired her for a range of projects—social, direct marketing, press needs, website development—her work is top-notch and she’s always an absolute pleasure.”

—Trish Santini, Inaugural Executive Director, Little Island

"I had the pleasure of working with Rachel on many projects throughout the years. I knew when we got placed together that not only would she create an efficient and productive environment but that there would always be a sense of joy and fun. She has a passion for what she does that carries through to each job, and a sense of calm when faced with the inevitable obstacles that show up on any project that always put me (and the client) at ease.”

—Matthew Murphy, Photographer and Founder, MurphyMade

“Rachel proved to be a strong, collaborative team member, especially excelling in the areas of editing, creative problem solving, and building exciting content to highlight and strengthen the brands we represent. Her work with clients and colleagues of all communication styles is patient and thoughtful, with the aim to bring out the best from each contributor.”

—Kent McIngvale, Senior Vice President, Broadway Booking Office NYC

“Rachel provided an excellent media training for the staff of Charlotte Rescue Mission. Throughout the process, Rachel took extensive time to thoroughly understand our organization and our story. The packet she developed for the training will be a living document that we use for years to come.”

—Sarah Ann Schultz, Marketing and Communications Manager, Charlotte Rescue Mission

“Rachel is extremely organized, always professional, and has great insight and problem solving. She is willing to take on any task necessary to get the job done, with the ability to keep calm—and keep others calm—in stressful situations while always maintaining a cheerful demeanor. She is always ready to present recommendations to help resolve problems and works extremely well with multiple purveyors.”

—Heather Hess, Director of Marketing/PR, NETworks Presentations

I’d love to work with you.

How can I help? Let’s talk.